COVID-19 pandemic has changed the landscape of the events industry. Limited physical contact has prohibited physical events. With meetings, events and festivals moving virtual, it has opened a gateway to engage beyond geographical boundaries, encouraging global participation through online connection.
While applications and software like Zoom, Google Meet, and Hangouts have made virtual communications easy, they have also given credence to the long-held belief of bridging the gap of location and communication. Virtual events since COVID-19 have gained a lot of popularity and the trend seems to continue in the post-COVID-19 world too.
However, now with limited contact, hybrid-events seem to be a norm as it gives a chance to a reluctant visitor to have a look at the experience you are offering who might then become interested in attending it in person later. Hybrid and virtual events prove to be highly beneficial for smaller companies looking to host events that would have earlier been inconceivable for them to host physically mainly due to budget constraints. However, now with considerable cost-reduction and less hassle in event planning, virtual and hybrid events are being endorsed more and more by organizations worldwide.